Organizational Design: The Most Underrated Leadership Task?
Strategy is important. But what good is the best strategy if the organization is unable to implement it?
This is one of the reasons why around 70 % of all strategies are either not implemented at all or fail to achieve the desired results.
In my previous article, I explained why organizations need to be designed and not just developed.
A company's organizational structure significantly influences the strategies that can be implemented - and which cannot.
Managers bear a great deal of responsibility here, as their decisions and priorities lay the organizational foundation on which implementation becomes possible.
Different strategies require different organizational configurations.
However, many companies attempt to implement new strategies within existing structures and ways of working.
In addition, strategy cycles are becoming increasingly shorter. The central question is no longer whether a company can implement its strategy, but whether it is capable of pursuing several strategic options simultaneously.
The answer to this question depends on the organization. More precisely, on its configuration.
In this article, you will learn what organizational design means, why it is much more than just working on the organizational chart, and why it is one of the most essential tasks of leadership.
Organizational design: More than just working on the organizational chart
Organizational design is more than just moving boxes around on the organizational chart or simply optimizing job descriptions.
Organizational design is a systematic approach that encompasses conscious, future-oriented work on the formal and informal structures of an organization.
The goal is to design the interaction of all parts of the organization in such a way that the company as a whole:
- is efficient - as the basis for economic success,
- remains capable of learning - to continuously learn from mistakes, insights, and feedback,
- becomes adaptable - to be able to react flexibly to changes,
- capable of handling complexity - to deal constructively with complexity,
- and thus remains future-fit - i.e., is effective and competitive not only today but also in the future.
It is about consciously designing an architecture of cooperation.
Understanding organizations as social systems
Organizations are social systems that emerge when multiple individuals pursue a shared objective.
The more people involved, the more challenging coordination and collaboration become, and the more important the role of leaders becomes, whose task is to create conditions in which collaboration can succeed.
Here is a small selection of questions that repeatedly lead to intense discussions:
- Who does what? (division of labor)
- What roles are needed? (job architecture)
- Who decides what? (decision-making authority)
- Who coordinates whom? (leadership)
- Who needs what information? (communication)
- Who gets what? (compensation)
- What interfaces exist? And do they work? (collaboration)
- Which tasks and decision-making powers are located at which level?
- What decisions are made at a central level, and which ones are made at a decentralized level? (hierarchy vs. autonomy)
Try to find answers to these questions for your area of responsibility. You will see that it is anything but easy.
However, it is precisely these answers that create the conditions in which leadership and work become easier, making organizational design a strategic management tool.
The challenge lies in the fact that they require trade-offs, and the more areas involved, the more crucial is for them to be well-coordinated so that the organization functions as a whole.
Conscious design instead of ad hoc organization
Many companies “organize ad hoc” without consciously thinking about their organizational design or the consequences of their decisions.
This is like continuing to build a house without first looking at the floor plan. Instead of proceeding with a clear plan, they improvise - with all the consequences that entail for the people who work there.
Whether consciously designed or historically evolved, every company has a specific design and functions according to the principles by which it was designed.
The central question for managers is therefore: Does our organizational design still fit the reality and challenges we face today and in future?
Managers should regularly question and review this situation before structural problems slow down the organization.
Symptoms: When a redesign is advisable
“94% of problems in companies are system-related and only 6% are people-related.” W. Edwards Deming
Typical symptoms of system-related problems:
- responsibility is shifted back and forth (gray areas)
- decisions take too long
- excessive bureaucracy
- unclear roles and responsibilities
- teams work at cross purposes
- teams pursue different goals (silo mentality)
- conflicts arise at interfaces
- unclear priorities
- too many meetings without added value
- managers are overloaded with operational tasks
- unclear or overly complicated structures and processes
All these symptoms have their roots in the organization itself - and this is precisely where organizational design comes in.
Organizational design: Creating a viable architecture of cooperation
The goal of organizational design is the conscious development of a viable architecture of cooperation.
The question of where to go – i.e., the direction and development of the company – is answered by its strategy.
Organizational design, on the other hand, answers the question of how: How is the strategy implemented? Organizational design plays a central role in this.
Organizations – whether teams or corporations – follow a blueprint consisting of the same essential building blocks.
The effectiveness of organizational design depends on how these building blocks are designed and interconnected.
Context-dependent organizational design: No off-the-shelf recipe for success
Organizational design always depends on the enabling conditions – the respective context – in which the organization operates. There are, therefore, no universally applicable best practices or “the best” organizational design.
Aspects that must be taken into account are:
- the corporate strategy
- the maturity level of the organization
- the business model
- the people who work in the organization
- the environment with which the organization is confronted
Holacracy, self-organization, or agile principles are not magic formulas, but only make sense if they fit the context and needs of the organization.
Organizational design as a continuous process
Organizational design is an ongoing process because organizations and their environment are constantly changing:
- new technologies,
- new strategies,
- new markets,
- new products,
- new employees,
- or new challenges.
With organizational design, the company develops a map of its organization that serves as a guide for future developments.
In this way, the organizational design can be continuously adapted and firmly anchored in everyday practice.
Conclusion and outlook
Organizational design is not a formal requirement, but a key lever for the future viability of any company. It creates the basis for effective interaction between people and the organization.
Organizational design is more than just one topic among many—it is a core task of leadership that significantly determines the long-term success and adaptability of your company.
What would you change about your organization if you had the opportunity?
In the following article, you will learn
what's the difference between organizational design and organizational and why this distinction is essential.